With Hasbro and PJ Masks for SOS Villaggi dei Bambini
Together with Hasbro, Dulcop is promoting the “Fai una scherzetto, dona un dolcetto” (“Trick to treat”) fundraising campaign to support SOS Villaggi del Bambini, an association that for 70 years has been engaged in the support of children and young people without family care or at risk of losing it in 136 countries, including Italy.
In addition to promoting the initiative on its corporate channels, Dulcop has donated PJ Masks bubbles and bubble wands to the little kids living in the villages of Turin, Rome and Ostuni to add a touch of extra magic to this Halloween night.
From October 26th and until November 1st everyone is invited to use the special Instagram filter PJ Masks: Dolcetto-scherzetto (available at this link https://www.instagram.com/ar/339724884118500/ or in the IG filter gallery) to help support SOS Villaggi dei Bambini in its commitment to hundreds of children and young people in Italy who cannot count on the presence of their family to grow up.
In addition to using the filter on Instagram, to give even more concrete support it was also created a dedicated landing page (www.sositalia.it/campaign/pj-masks), from which it is possible to make a donation directly to SOS Children’s Villages.